Stories that Deepen Connections
and Inspire Others
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Once Upon An Innovation.
When Business Thinking Gets Stuck in Logic
Most business activities overload analytical and critical thinking pathways in the brain. This exhausts people, stifling creativity and imagination. Story-based activities help teams switch gears, igniting imaginative thinking. Both are essential in solving problems and leading innovation. Storlietelling™ training programs teach leaders and facilitators how to transform ordinary business events into memorable and motivating working sessions.
Imagine Being Able to...
Energize teams to bring fresh thinking to visioning, problem solving, and innovation sessions.
Build concepts and ideas that tap into your customers’ emotional needs.
Tell compelling stories about human struggle and triumph to persuade and influence others.
The Framework Behind it All
Storlietelling™ trains leaders to transform everyday business moments into powerful, memorable stories that drive innovation, influence decisions, and inspire action.
The 1-2-3 Steps to Storytelling
Find Your
Story Gems
Develop Plot
& Meaning
Polish with
Salient Details
Jean is an incredibly effective and engaging storytelling trainer. She brings infectious enthusiasm to the work and uses tangible, real-world examples that make new concepts click quickly. Her frameworks are simple, yet powerful. Plus she’s flexible, collaborative, and easy to work with. Through a few different training engagements, she helped our agency elevate the way we show up to our clients and differentiate our deliverables. She also worked directly with our clients to help them sharpen their skills to influence their stakeholders with impactful stories. I highly recommend Jean if you are looking to “skill up” your influence through storytelling.
-Natasha Weith, Vice President, Research, SIVO Insights
Bring Storlietelling™ into Your Organization
Based on the tools and techniques from Once Upon an Innovation, Storlietelling™ offers eight modules which can be combined to create customized learning journeys about how to use stories to accelerate innovation and lead change.
1-2-3 Steps
to Business
Storytelling
Stories awaken the senses, convey emotional insights, and leave audiences pondering new truths. This introductory workshop teaches participants to find and polish story gems to communicate with greater impact and empathy. Can be designed as a stand-alone workshop or springboard to a longer, customized learning journey.
Story-Based
Innovation Techniques
Stories help teams surface deep, emotional insights, connect the dots, and make sense of data. Based on Once Upon an Innovation, Storlietelling™ offers six modules that teach a range of innovation story techniques. Workshops can be stand-alone or combined into a customized learning journey.
Story-Based
Leadership Training & Coaching
Inspiring leaders innately use stories to engage and motivate others. They help people imagine a future that’s different from today’s reality … and inspire others to work harder and tackle big challenges. Think about Abraham Lincoln, Martin Luther King, JFK … or a leader who made a difference in your life. Storytelling™ training workshops and coaching can help you lead with stories.
The book
A practical guidebook with an engaging blend of anecdotes, theories, and tool, Once Upon an Innovation helps you use stories to accelerate innovation and lead change.
Jean really got us and our mix of skills - innovation, strategy, research, and more - and made sure everything she shared clicked with our team. Over the course of a year, she kept things flexible and fun, giving us the tools we needed to spark growth and bring exciting new energy to our culture-building efforts. The best part? Other teams across the company have noticed the energy and are now tapping into what we learned to up their storytelling games. Thanks to Jean, we’re all leveling up!
–Jason Goux, Principal Strategy and Business Development Consultant, Compeer Financial
Hi! I’m Jean Storlie.
I’m the president/owner of Storlietelling LLC. In 2012, after a 32-year career in nutrition and dietetics, I was itching for change. During my tenure at General Mills (my last employer), I’d evolved into a business and innovation leader, rather than a technical expert. After months of soul-searching, I found my way into the growing field of business storytelling and established Storlietelling™. At the same time, I found a new tribe in the Creative Problem Solving Institute (CPSI). Exploring the intersection of storytelling and innovation ignited a new passion, which led to writing and publishing Once Upon an Innovation with my co-author, Mimi Sherlock who I met at CPSI. When I’m not leading workshops or writing stories, I’ll be traversing bike or cross-country ski trails, snowshoeing, hiking, kayaking, or walking on the treadmill. During my daily dose of exercise, I listen to podcasts and audiobooks (I’m addicted to Nordic Noir). My creative energy spills into my hobbies: scrapbooking and sewing. Born on Halloween Eve, I love costume parties!
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