Newsletters

It’s Like a First Date: A Story-bite that Drives Focus

By Jean Storlie / July 24, 2013 / 2 Comments

In the process of changing to a new budgeting process, my client called a meeting to bring alignment between different factions in preparation for a presentation to the executive team. One team had created a budget proposal, while another team had been challenged to assess the proposed budget against strategic priorities and identify gaps. As…

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Not the Pencil, It’s the Window: A Story-bite that Leads to Deeper Understanding

By Jean Storlie / July 17, 2013 / 0 Comments

In the midst of a chaotic episode of office politics, my boss said to me, “Jean, you need to understand, it’s not the pencil, it’s the window.” As I stood puzzled, she explained the story. Eva and Ron were peers in a company, but Eva had a cubicle with a window. If this wasn’t enough,…

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Storytelling and The Language of Flowers: Writing Content that Takes Root

By Jean Storlie / July 9, 2013 / 6 Comments

A few weeks ago, our book club gathered in my garden to discuss The Language of Flowers, by Vanessa Diffenbaugh. Kelly arrived first carrying a plate of appetizers labeled with the herbs she’d used and their meanings (basil stands for hate and rosemary is remembrance). Rachel arrived next with her copy of the book in…

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Creativity Summer Camp: My Inaugural Experience at CSPI

By Jean Storlie / June 27, 2013 / 6 Comments

“If everybody is thinking alike, somebody isn’t thinking.” –George Patton’’ As I arrived on the University of Buffalo campus to attend my first Creative Problem Solving Institute (CPSI) Conference, the first person I met, Laura, approached me warmly and we struck up a conversation. She is from Monterey, Mexico, and co-owns a private school with…

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Beyond Spreadsheets: The Storied Side of Persuasive Communications

By Jean Storlie / June 20, 2013 / 1 Comment

A year ago, my lay-off and retirement from General Mills triggered the need for my husband and I to find a new financial planning service. The process of gathering all of our financial data, interviewing financial counselors, and grappling with the uncertainty of our future was daunting and depressing. For me, personal financial planning and…

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Success Can Be As Defeating as Failure

By Jean Storlie / April 21, 2013 / 4 Comments

When I launched my career as a dietitian with an MS degree in adult fitness/cardiac rehabilitation, I was filled with passion to transform lives. I created a weight loss program, called NUTREXERCISE, and thought I had the tools to help people lose weight. A woman – let’s call her Pat – joined the program and…

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