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My Mom’s Version of Healthy

By Jean Storlie / April 23, 2013 / 2 Comments

As a kid in the 60s, my sisters and I walked a half mile to school, came home for lunch, and went back again. My mom stayed home and ran our household with business-like efficiency. Lois grew up on a farm during the Great Depression and learned to cook for over 20, but her real…

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The Power of Storytelling: The Key to Consumer Engagement

By Jean Storlie / April 22, 2013 / 0 Comments

  A recent story in The Guardian by Dom Robertson shares how Gatorade draws the consumer into a compelling narrative through it’s award-winning Replay campaign. As Dom shares: Based on the proposition “Once an athlete, always an athlete”, is an extremely effective example of storytelling at its very best. Appealing to men over 30 who…

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Success Can Be As Defeating as Failure

By Jean Storlie / April 21, 2013 / 4 Comments

When I launched my career as a dietitian with an MS degree in adult fitness/cardiac rehabilitation, I was filled with passion to transform lives. I created a weight loss program, called NUTREXERCISE, and thought I had the tools to help people lose weight. A woman – let’s call her Pat – joined the program and…

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