Blog Posts

Watermelon Grudge: Your Customer is the Hero of Your Brand Story

By Jean Storlie / October 17, 2013 /

As a 50s housewife with three pre-school kids in La Crosse, Wisconsin, my mom, Lois, spotted an ad in the paper for 50¢ watermelons. When my dad got home for lunch, she rushed out with their only car to take advantage of this bargain. To her dismay, when she got to the store she found…

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Truth Wrapped in Story: Beware of the Evil Villain

By Jean Storlie / October 1, 2013 /

Truth, naked and cold, had been turned away from every home in the village. Her nakedness frightened people. When Parable found her she was huddled in a corner, shivering and hungry. Taking pity on her, Parable took her home, dressed Truth in story, warmed her and sent her out again. Clothed in story, Truth knocked…

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Family Meal Conundrum: Four Chairs for Five People

By Jean Storlie / September 5, 2013 /

Amy, the 17-year-old daughter of someone I know, spent this summer as a nanny for three amazing kids, age five to eleven. She learned to juggle a lot of comings and goings and stay on top of a hectic schedule of events. But in between tennis and golf camps, soccer practice, swim team, and play…

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Are You a Duck or an Eagle?

By Jean Storlie / August 26, 2013 /

Emerging from the airport to stand in the cab line, Harvey was shaking the travel cobwebs from his brain and looked up to see a bright, shiny taxi. The cab driver jumped out and said, “Hi, I’m Wally. While I load your luggage, I invite you to read my mission statement.” Wally handed him a…

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Bricks, Walls, Cathedrals: A Story-bite to Lead with Vision

By Jean Storlie / August 14, 2013 /

A man came upon a construction site where three people were working.  He asked the first, “What are you doing?” and the man replied: “I am laying bricks.” He asked the second, “What are you doing?” and the man replied: “I am building a wall.” As he approached the third, he heard him humming a…

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Rocks, Pebbles, Sand: A Story-bite about the Important Things in Life

By Jean Storlie / August 7, 2013 /

A teacher walks into a classroom and sets a glass jar on the table. He silently places 2-inch rocks in the jar until no more can fit. He asks the class if the jar is full and they agree it is. He says, “Really,” and pulls out a pile of small pebbles, adding them to…

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He Who Beats His Horse: A Story-bite to Overcome Resistance

By Jean Storlie / July 31, 2013 /

My colleague, Annette Simmons, shared an insightful story:  A new supervisor, who had been promoted for her track record in delivering outstanding results, was getting resistance from her team for being over-controlling and harsh in her feedback. Her manager was receiving feedback from disgruntled team members — mutiny was brewing. In their next 1:1 update,…

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It’s Like a First Date: A Story-bite that Drives Focus

By Jean Storlie / July 24, 2013 /

In the process of changing to a new budgeting process, my client called a meeting to bring alignment between different factions in preparation for a presentation to the executive team. One team had created a budget proposal, while another team had been challenged to assess the proposed budget against strategic priorities and identify gaps. As…

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Not the Pencil, It’s the Window: A Story-bite that Leads to Deeper Understanding

By Jean Storlie / July 17, 2013 /

In the midst of a chaotic episode of office politics, my boss said to me, “Jean, you need to understand, it’s not the pencil, it’s the window.” As I stood puzzled, she explained the story. Eva and Ron were peers in a company, but Eva had a cubicle with a window. If this wasn’t enough,…

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Storytelling and The Language of Flowers: Writing Content that Takes Root

By Jean Storlie / July 9, 2013 /

A few weeks ago, our book club gathered in my garden to discuss The Language of Flowers, by Vanessa Diffenbaugh. Kelly arrived first carrying a plate of appetizers labeled with the herbs she’d used and their meanings (basil stands for hate and rosemary is remembrance). Rachel arrived next with her copy of the book in…

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