Blog Posts
A year ago, my lay-off and retirement from General Mills triggered the need for my husband and I to find a new financial planning service. The process of gathering all of our financial data, interviewing financial counselors, and grappling with the uncertainty of our future was daunting and depressing. For me, personal financial planning and…
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“I can’t wait until I go to college so I don’t have to sit through Sunday Night Dinner,” our 18-year-old daughter whined — creating tension and drama — as we gathered for our ritual meal around the dining room table, set with linens and lit with candles. Six months later on her first weekend home…
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“Automatic out, Storlie’s up!” my classmates would chant when I’d get up to bat. As a young girl in the 60s, I was a skinny, klutzy kid no one wanted on their team. Humiliated and defeated, I’d swing my three strikes and, maybe, get walked. I grew up hating PE and sports. As a nutrition…
Read MoreIn writing a story about a deep emotional experience living in hospice while my dad passed, I told stories about the amazing care and compassion of the hospital staff –from the doctors to the man who cleaned our room. This culture of caring was clearly integrated into the hospital’s “product experience,” so I was really…
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Last week, I spent 5 days and 4 nights in hospice with my father, Jack Storlie, who passed away on May 4. During this vigil, I experienced the emotional side of health in the deepest way possible. Before going into a coma, Dad was recovering from an emergency surgery that removed 25% of his small…
Read MoreA recent story in The Guardian by Dom Robertson shares how Gatorade draws the consumer into a compelling narrative through it’s award-winning Replay campaign. As Dom shares: Based on the proposition “Once an athlete, always an athlete”, is an extremely effective example of storytelling at its very best. Appealing to men over 30 who…
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