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Fitness Carrot or Stick Debate

The School Fitness Debate: Carrot, Stick, or Neither?

By Jean Storlie / May 29, 2013 / 1 Comment

“Automatic out, Storlie’s up!” my classmates would chant when I’d get up to bat.  As a young girl in the 60s, I was a skinny, klutzy kid no one wanted on their team. Humiliated and defeated, I’d swing my three strikes and, maybe, get walked. I grew up hating PE and sports. As a nutrition…

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Storytelling Can Unify a Brand Experience

By Jean Storlie / May 15, 2013 / 2 Comments

In writing a story about a deep emotional experience living in hospice while my dad passed, I told stories about the amazing care and compassion of the hospital staff –from the doctors to the man who cleaned our room. This culture of caring was clearly integrated into the hospital’s “product experience,” so I was really…

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My Hospice Experience With Dad

By Jean Storlie / May 8, 2013 / 5 Comments

Last week, I spent 5 days and 4 nights in hospice with my father, Jack Storlie, who passed away on May 4. During this vigil, I experienced the emotional side of health in the deepest way possible. Before going into a coma, Dad was recovering from an emergency surgery that removed 25% of his small…

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My Mom’s Version of Healthy

By Jean Storlie / April 23, 2013 / 2 Comments

As a kid in the 60s, my sisters and I walked a half mile to school, came home for lunch, and went back again. My mom stayed home and ran our household with business-like efficiency. Lois grew up on a farm during the Great Depression and learned to cook for over 20, but her real…

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The Power of Storytelling: The Key to Consumer Engagement

By Jean Storlie / April 22, 2013 / 0 Comments

  A recent story in The Guardian by Dom Robertson shares how Gatorade draws the consumer into a compelling narrative through it’s award-winning Replay campaign. As Dom shares: Based on the proposition “Once an athlete, always an athlete”, is an extremely effective example of storytelling at its very best. Appealing to men over 30 who…

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Success Can Be As Defeating as Failure

By Jean Storlie / April 21, 2013 / 4 Comments

When I launched my career as a dietitian with an MS degree in adult fitness/cardiac rehabilitation, I was filled with passion to transform lives. I created a weight loss program, called NUTREXERCISE, and thought I had the tools to help people lose weight. A woman – let’s call her Pat – joined the program and…

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