Sitting at his desk at 6 pm, Bill struggles to finalize a pitch to the senior leadership team tomorrow. Reviewing the consumer data again, he feels confident that his team has developed a winning product concept. But how is he going to convince the skeptics to invest in this bold new idea? Pacing his office, he distractedly flips on the radio. “Great, just what I need, traffic gridlock! And I promised Julie I’d pick up a few things for dinner,” he shakes his head. Switching channels, he’s drawn into a story and becomes mesmerized. When he comes back to his pitch — it hits him! He doesn’t need more facts; he needs a story. The stories are jumping out at him from the consumer data, but he’s been blinded by the statistics. He restructures his deck, starting with a story, links it to the product idea, and puts most of the data in back-up. Driving home satisfied, he greets Julie with salad, bread, and smile on his face. His instinct was spot on … leadership became excited about the product, and he got the green light to move it forward.
Just as Bill discovered the power of a story to capture his listeners’ hearts and minds, Storlietelling Workshops can help you and your team create a treasure chest of stories that can be woven into business communications to persuade and influence others. Participants write and draw stories, then practice storytelling with the group to gain skills and confidence in business storytelling. I use a three step process to help teams master a few story fundamentals:
- Discover Story Gems
- Develop Plot and Meaning
- Polish with Salient Details
Download Free Tools
Storlietelling Workshops provide tools and exercises that help participate learn through experience and also reference processes later so they can replicate them. Download the “Mining for Stories” interactive worksheets which illustrate an activity that helps you find story gems and apply them to your work (click on the links to download interactive PDFs). You can select three different tools to find meaningful stories:
- Mine Your Life for Stories–This tool takes you on a walk down memory lane to help you resurrect stories from your life and work. You’ll explore the deeper meaning of these “story gems” and determine if they can apply to casual and formal leadership moments.
- Mine a Company for Stories–When you need to unearth company or brand stories to support corporate or marketing communications, this tool can help you uncover rich stories that share authentic company values.
- Mine Your Research for Stories–Scientists and engineers use this tool to explore how to find ways to convey technical information the context of human narratives.
Tailored to Your Needs
Workshops are tailored to a wide range of settings and audiences, including business leaders, marketing and consumer insights professionals, health care providers, and sales teams. I can customize the session length, learning approach, and experiential exercises to meet your needs. An introductory 1.5 hour session provides audiences with an overview of storytelling basics along with practice writing and telling simple stories. The introductory session can also be offered as a webinar. Longer workshops (.5 to 1.5 days) allow for greater skill development through peer mentoring and group storytelling. These options can be stand-alone offerings or combined into a progressive learning experience.
Whether you are planning an internal event or professional conference, please contact me for more information. Complimentary introductory 1.5 hour session available to Twin Cities non-profit and professional organizations for groups of 40 or more.