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The Power of Storytelling: The Key to Consumer Engagement

By Jean Storlie / April 22, 2013 / 0 Comments

  A recent story in The Guardian by Dom Robertson shares how Gatorade draws the consumer into a compelling narrative through it’s award-winning Replay campaign. As Dom shares: Based on the proposition “Once an athlete, always an athlete”, is an extremely effective example of storytelling at its very best. Appealing to men over 30 who…

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